Case Studies from the Blue Vapours Archives

Footscray Parking Management

Logo for the City of Maribyrnong
Document Design, Illustration

A local government annual report for Maribyrnong City Council, making parking fun!

Parking. Who likes it? It’s a necessary evil that’s a product of a car culture, and sometimes you just can’t get a park because there are too many $#@&*! cars. This is particularly problematic if you are a trader on a shopping strip, and people can’t come to you because they can never get a park. It’s also a problem if you run a local council area. For some reason, hem hem, residents can get “fired up” at the concept of parking metres or restrictions on parking in popular areas.

But the council has to maintain the roads in its municipality and ensure a measure of free flowing movement to assist trade and prevent the ghetto-isation of areas. And, let’s face it, the income from parking metres goes some way in helping council coffers. Blue Vapours has worked with Maribyrnong on numerous projects, including liquor licensing proposals, graffiti removal projects, urban forestry reports, building code promotion, and the development of economic areas within its boundary. This was a particularly challenging project, because of its delicate nature. It uses illustration work and a gentle yet scientific colour scheme to provide a calm approach to the research behind parking management.

Blue Vapours Whale Logo
We acknowledge the traditional owners of this land, the Bunurong / Boonwurrung people and pay respects to their elders past, present and emerging and to all Aboriginal and Torres Strait Islander people living in our community today.

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